Laurel Ace in the News

We’re brand new at age 98! Laurel Ace Media Kit for details of our hardware store:


PR Laurel Ace Under New Management

services chart 6 17


December 2018:

ChinookBook 12/18: Why Local First when Holiday Shopping

October 2018:

In the Montclarion 11/16/18: Ace Hardware offers winter garden, yard tips

October 2017:

In the East Bay Times 10/25/17: Remodeled Laurel Ace Hardware holds grand reopening

August 2017:

From the East Bay Times 8/1/17: Laurel Street Fair to toast Oakland area’s diversity, up to 15,000 expected: This year’s fair is sponsored by the Laurel Ace Hardware Store 

July 2017:

TMC Financing’s blog article: Four Businesses in Laurel District Oakland Thrive, Thanks to SBA 504 Loans: The Laurel District in East Oakland has been called the city’s “best completely re-imagined neighborhood.” In recent years, it has developed an identity as a culturally and economically vibrant enclave, with an assortment of businesses and attractions that reflect the city’s essential charm and rich diversity… Laurel Ace Hardware is run by Jeff and Michele Leopold and their business partner Troy Welch. The hardware store has been in business since 1921, and the new management team has big plans for a complete store renovation this fall. In the meantime, they are “working on expanding our weekday hours even longer as we hire and train our expanded helpful team!”

This isn’t the first building the Leopolds have purchased, or the first time they worked with Dave Griffis at TMC. Their San Rafael store, Marin Ace, was also purchased with the help of an SBA 504 loan from TMC Financing. The team also owns Standard 5&10 Ace in San Francisco’s Laurel Village Shopping Center, an old-fashioned variety and hardware store that has been around since 1939.

May 2017:

From the Montclarion May 23, 2017> Around town: If you’re still pining the loss of not one, but two Montclair hardware stores — consider this: Laurel Ace at 4024 MacArthur Blvd. is celebrating its 96th year. The longevity is one reason Jeff and Michelle Leopold bought the venerable shop this spring. It’s the couple’s third Ace Hardware, and they have big renovation plans — which they promise will be done after hours — as they “bring Laurel Ace to 21st century standards — to last well into their next 100 years.”

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